Social Media swallows the old media
“The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.”- Marshall McLuhan
The use of social media
Media is like history. It interprets the past and shows us our own place in the world. Almost every company around the world uses media to carry their PR campaigns, by involving media when communicating their PR campaign can help your organisation to position its brand.
Media is the major industry and is quietly involved in business. Every business involves media; it can be both print media such as newspapers and digital media such as television and social networks. Social networking is when an individual communicates with people who share your interests using a website or other service on the internet. Visit http://www.fameafrica.tv for more information.
Social networks
Most organisations tend to use social networks such as Facebook and Twitter to spread information and sell products and services. Some PR companies practice this technique in order to build a mutual relationship between them and their stakeholders. Interactive PR allows organisations to spread information without relying on journalists…they can now communicate directly with the audience. They can do this by creating blog posts or by creating websites for their organisation.
